The Granite Belt & High Country Escape magazine is owned and published by Betterway Media (A Betterway to Print Pty Ltd).
The magazine was created in 2009 as an avenue for commercial and tourism businesses in the Granite Belt area to reach out to potential customers and clientele. Since its inception, the Granite Magazine progressed, battled and adapted through major natural events in the Granite Belt such as drought, fire and in 2020, the global Covid epidemic.
In July 2021, Mark & Natalee McCosker of Betterway Media took over the ownership of the Granite Belt Magazine from Mel Forbes.
No strangers to advertising and publishing, Mark & Natalee have published for some 15+ years the residential, business and community telephone directories of the Granite Belt Informer and Federation Informer (Tenterfield).
Mark & Natalee merged Mel’s former two publications of the “Granite Belt Magazine” and “High Country Escape” in Spring of 2021. By combining the two publications, Mark & Natalee were able to expand the magazine advertising spread further south to the neighbouring “High Country” towns of Tenterfield, Glen innes & Inverell (“New England”) and north to Killarney, Warwick & Allora (“Southern Downs”).
A glossy publication such as this was in demand in these areas which in turn enabled more copies of the publication to be printed in order to achieve a further reach of distribution and thus give businesses more bang for their advertising buck.